James Frank had the privilege of working with Beyonce and the Mzansi Youth Choir at the Global Citizen Concert, delivering music direction services for the live broadcast event in Johannesburg, South Africa, in December 2018. The main objective was to ensure that Beyonce's performance of "Halo" with the Mzansi Youth Choir was nothing short of world-class and unforgettable. The priority was to manifest Beyonce's energy and presence through the choir's performance, requiring international-level arrangements and production. James collaborated closely with Derek Dixie, Beyonce's musical director, to bring this vision to life. Their work involved music creative sessions, vocal production, and the management of the choir during rehearsals and the performance. This collaboration between an international superstar like Beyonce and a South African choir had moments of true African authenticity, blending global star power with the rich talents of the local choir, singing in isiZulu. Working alongside esteemed colleagues like Derek and Robin Walsh (vocal mix), James ensured a seamless and memorable performance. The project showcased the incredible synergy between Beyonce and the Mzansi Youth Choir, leaving a lasting impression on the audience and viewers worldwide.

James Frank, in collaboration with Janine Neethling, delivered music direction services for this live event held at Sun City, South Africa. The main objective was to musically direct an extravagant variety show that showcased multiple Afrikaans superstars and a live 50-piece orchestra. James and his team managed all musical logistics, including orchestrators and music production, while seamlessly synchronizing with the technical team. Through creative collaboration with each artist, James ensured their performances were world-class and authentic expressions of their unique talents. The project's authenticity was rooted in the participation of renowned Afrikaans music icons, making it a true representation of the vibrant Afrikaans music market. With slick workflows, seamless integration with technical teams, and excellent communication with artists and the production team, James made the entire process effortless for the client, resulting in a remarkable and culturally resonant event. Notable featured artists included Elvis Blue, Laurika Rauch, Ray Dylan, Nicholis Louw, Nadine, Juanita Du Plessis, Adam Tas, Ricus Nel, Die Heuwels Fantasties, Sonia Heroldt, and Rina Hugo.

Between 2013 and 2016, James Frank delivered music direction services for the South African Music Awards held at Sun City, South Africa. The main objective of the project was to curate entertaining performances for the audience, incorporating a diverse selection of artists and songs from the list of nominees. The client emphasized the importance of showcasing a wide range of genres and artists, along with ensuring slick delivery and seamless communication among all stakeholders. James and the team established deep connections with each artist, presenting them authentically and creating unique, iconic performances that would be cherished for years to come. The event's authenticity was rooted in the inclusion of South African artists and music selections, truly capturing the essence of African talent. Collaborating with esteemed colleagues such as Joshua Cutts, Marius Marais, Gavin Wratten, Delmarie Seaward, Jaydine Baron, and Kaz-Leigh Straightfill, James made the entire process easy for the client, resulting in a memorable and culturally rich music extravaganza. Notable featured artists included Lira, The Soil, Danny K, Oskido, Karlien Van Jaarsveld, Bobby Van Jaarsveld, Chiano Sky, Desmond and the Tutus, Maleh, Khuli Chana, Kabomo, Zonke, Sfiso Ncwane, Dr. Thomas Chauke, DJ Zinhle, Busiswa, Zakes Bantwini, The Arrows, and DJ Kent.

James Frank had the privilege of working on this exciting project between 2018 and 2022 in collaboration with Don't Look Down for the end client, DSTV. The main objective was to musically direct these awards shows, showcasing the vibrant South African pop culture and creating unique and unforgettable performances. The client emphasized the importance of fast turnarounds for music creatives and flexibility to accommodate ever-changing briefs as new artists came on board. James and the team worked closely with artists to ensure creative authenticity, managed the musical build-up, rehearsals, and performances, and synchronized seamlessly with the technical teams. The project celebrated authentic South African talent, as all the artists were from South Africa, and the content was exclusively South African in origin. Collaborating with colleagues such as Anton Cloete (executive producer), Tebogo Mogola (creative director), Kaz-Leigh Straightfill (music production co-ordinator), 37MPH (co-music director), and Joshua Cutts (lighting), a world-class production was ensured. The project featured renowned names in South African music, including Makhadzi, Blaq Diamond, Ami Faku, Boohle, Sjava, Zakes Bantwini, Sipho Hotstix Mabuse, Steve Kekana, AKA, Cassper Nyovest, Thandiswa Mazwai, Hugh Masekela, and Lady Zamar.

James Frank undertook a project as a music director for this important event held in Nairobi, Kenya. The main objective was to musically direct the performances of two renowned Kenyan artists and the local RedFourth Chorus for the launch of the Earthshot Prize partnership with Multichoice. The client, Freshly Minced, emphasized the need for seamless collaboration with artists from various African backgrounds, establishing trust and delivering exceptional performances within a limited time frame. James provided valuable input in artist selection, creative direction for each music performance, and managed the musical build-up, rehearsals, and live performances in sync with the technical teams. The authenticity of the event was rooted in its exclusively Kenyan artists and music. James collaborated with colleagues such as Darren Hayward (Creative Director), Tamara Downing (Line Producer), Joshua Cutts (Lighting), Remember Chaitevzi (Audio), and Lulu Mlangeni (Choreographer). The featured names on the project included Nikita Kering, Nyashinski, and the RedFourth Chorus.

James Frank had the privilege of working on this extraordinary project in collaboration with Janine Neethling and Mushroom Productions for the end client, Huisgenoot. The objective was to musically direct an Afrikaans Music extravaganza, featuring a 50-piece orchestra and a lineup of renowned Afrikaans superstars. The client placed importance on the efficient production of the entire music process, ensuring that the artists felt comfortable and happy, enabling them to deliver exceptional performances. James's role involved consultation on artist selection, management of orchestrations, creative collaboration with all artists, and overseeing the production, rehearsals, and performances. Seamless synchronization with the technical teams further enhanced the overall experience. The event authentically celebrated South African talent, as all the artists were Afrikaans musicians, and the majority of the content originated from South Africa. Collaborating with colleagues such as Janine Neethling, Ian Von Memerty, Marius Marais, Joshua Cutts, and Stef van der Walt, James ensured a unique and entertaining orchestral experience, featuring notable names like Karen Zoid, Francois Van Coke, Leon Schuster, Nadine, PJ Powers, and even Susan Boyle.

James Frank took part in this project as a music director for a prestigious networking event at the World Economic Forum held in Davos, Switzerland. The main objective was to musically direct the live performances and create captivating collaborations between South African artists Mi Casa and The Soil. It was crucial to adhere to the strict protocol of the World Economic Forum while delivering an emotional and inspiring evening that would instill pride in all South Africans present and attract international interest and investment in South Africa. James played a key role in artist selection, creative direction for each music performance, and managing the musical build-up, rehearsals, and live performances in synchronization with the technical teams. The authenticity of the event was ensured by featuring exclusively South African artists and music. James collaborated with colleagues such as Sabrina Martinez (Event Director) and Sibu Mabena (Talent Manager). The featured names on the project included Mi Casa and The Soil, renowned South African musical acts.